Beauty and makeup brand Glossier has announced its launch at Sephora UK. From 15th September, Glossier will be available at Sephora UK exclusively, launching at Sephora Westfield Shepherds Bush and online.  

At Sephora Westfield Shepherds Bush, Glossier will showcase its makeup products with iconic brand cues including its signature wavy tray tester system from the brand’s stores, as well as the “You Look Good” mirror.  

The launch marks Glossier’s move into the UK beauty market as part of the brand’s wider international expansion; in February, Glossier launched into 650 Sephora stores across the USA and Canada, with Glossier being the most searched brand on Sephora’s website prior to the launch.  

Kyle Leahy, Glossier Chief Executive Officer, says: “Glossier is built on community, and Sephora is not only an iconic global retailer, but also shares our commitment to community. With the UK being Glossier’s second biggest market, this Sephora partnership and first-ever wholesale retail relationship in the UK is the perfect progression for us.”